Turn your products into digital touchpoints.
Be ready for the Digital Product Passport, 2D Migration, and new EU regulations. Create compliant Digital Labels linked by GS1 Digital Link QR codes.
Trusted by
100%
Compliance with EU Directives
50+
Templates in Module Library
60+
Languages translated via DeepL AI
8x
Higher scan rates than average
The way consumers interact with products is changing
With GS1 Sunrise 2027, every existing barcode can become a GS1 Digital Link QR code. It's a global migration already underway, backed by GS1 and adopted by major retailers worldwide.
At the same time, new EU regulations are raising the bar for what brands must disclose at the point of product. The EU Empowering Consumers Directive (from September 2026) requires that environmental claims be specific and provable – vague sustainability messaging is no longer sufficient. And the Digital Product Passport will soon become mandatory for nearly all physical products in the EU.
Most brands still treat QR codes as a link to a homepage. That's a fraction of what's possible, and it won't satisfy regulators.
From QR codes to Digital Labels in minutes, not months.
No IT projects required. Product management, marketing, sustainability, and legal teams can create compliant, accessible, and brand-aligned Digital Labels for products and media in minutes.
- 01
Import your products
Add your products by GTIN, CSV, GDSN, or PIM import. info.link automatically verifies product numbers through the GS1 interface. If you have EU Ecolabel, Fairtrade, or other certifications on file, we pull those in too.
- 02
Build your Digital Label
Pick the modules you need, add your content, apply your brand style. Product, marketing, sustainability, and legal teams can do this side by side. No IT project, no agency, no designer.
- 03
Go live on-pack
Generate your QR codes, send them to your printer, and your Digital Label goes live the moment your pack hits shelves.
The world's leading Digital Label platform.
Compliant from day one
We built info.link with leading law firms (CMS, SKW Schwarz). The platform meets EU regulatory requirements, including the EU Empowering Consumers Directive and the Digital Product Passport. It handles compliance so you can focus on your products. When regulations change, your Digital Labels update automatically.
50+ use cases, one platform
Recycling instructions, ingredient lists, sustainability claims, loyalty programmes, product promotions, consumer surveys, digital manuals, customer support. Our Module Library covers over 50 use cases. You pick the ones that matter to your products.
60+ languages, global reach
info.link automatically translates all content and serves each module by the consumer's language and region via DeepL. Already live on more than 1 billion packs worldwide. Whether your customer is in Munich or Madrid, they see the right content in the right language in 60+ languages.
Module Library
50+ pre-built templates for every use case. From EU sustainability requirements to promotions to recycling information. Select the right modules, customise them, and publish. We add new modules regularly as regulations and use cases evolve.
“The enthusiasm of consumers for the GS1 Digital Link shows us that they are seeking more transparency and interaction with products. With info.link, we can meet these needs while building a stronger connection to our brand.”
Sebastian Hörmann
Digital Marketing Manager, Ehrmann
“We started with a test and presented it in a broader internal session. The feedback was consistently positive. We decided to integrate info.link as a central component of our digital communication approach for the Home Care product segment.”
Tim Ziegler
Digital Marketing Specialist, Brauns-Heitmann
“It's exciting to see how our 2D codes and digital labels – originally introduced for compliance – are evolving into a genuine new touchpoint through gamified campaigns, giveaways, and more.”
Carina Dillmann
Brand Managerin, Wepa
Connect to your existing systems
info.link is built API-first and connects to any existing IT infrastructure. Import product data from your PIM, MAM, or MDM systems. Export Digital Labels and QR codes through our API. No manual data entry. No IT bottleneck.
Ready to link your products to the web and AI?
See how info.link helps leading brands meet compliance, engage consumers, and show up in AI search. Book your free consultation.
Book a demo